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Tourism

Tourism

Guma Group's integrated tourism business focuses on inbound tourists, with expansive operations across various countries. The group has successfully established a presence in the Caribbean, New Zealand, Australia, and other key tourist destinations. With a commitment to providing world-class experiences, Guma's tourism sector continues to thrive.

Africa's tourism sector has experienced remarkable growth, playing a pivotal role in the economies of several countries. According to the United Nations World Tourism Organization (UNWTO), international tourist arrivals in Africa reached 63 million in 2020, with a compound annual growth rate (CAGR) of 4.2% over the previous decade. Tourism's contribution to employment is noteworthy, accounting for about 24.3 million jobs, or 6.7% of total employment across the continent.

Key Investment Opportunities:

  • Ecotourism: The African safari market alone was valued at $12.8 billion in 2020. Investment in eco-lodges, wildlife conservation initiatives, and sustainable tourism practices can tap into this growing market.
  • Infrastructure Development: The African Development Bank (AfDB) estimates a $60-90 billion annual infrastructure financing gap. Investment in transportation, accommodation, and attractions can boost tourism infrastructure.
  • Cultural Tourism: Africa's diverse cultures and heritage sites provide avenues for cultural and historical tourism, offering unique experiences to visitors.
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